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WENDY LALLI

Senior Copywriter/Marketing Strategist

(708) 613-5662 (office) 
(630) 254-5620 (cell) 
wendylalli.com
wrlalli@gmail.com

Summary
Award-winning writer skilled in creating innovative integrated print, broadcast, PR and digital marketing campaigns — for consumer and business-to-business products and services. Worked on national accounts for major ad agencies in New York, Philadelphia, and Chicago. Has run her own company, Wendy Lalli, Ltd. since 1997, serving corporations, entrepreneurial businesses and ad agencies. Strong experience with financial, professional services and healthcare clients. Expert in the creating SEO-rich copy content, social media campaigns, email marketing strategies and corporate blogs as well as traditional print ads, collateral and direct response mailings.

Recent Work History


Principal, Wendy Lalli, Ltd.

1997 – Present

Develops print and digital marketing campaigns as well as social media and internal communications for clients in a wide range of industries including finance, education, health care, professional services and more.
Relevant Skill Sets:

  • Developing marketing strategies and materials 
    From creating a brand tagline and visual theme to laying out and writing an annual report and everything in between - trade show displays, brochures, direct response campaigns and videos.
  • Utilizing Digital Communications
    Whatever your needs - copy content, landing pages, social media, blogs and email marketing - I can and have done it all including incorporating the maximum SEO language in bare minimum copy blocks.
  • Creating copy content for Business Sites 
    I’ve written copy content for all types of businesses including healthcare practices, industrial manufacturers, professional services, banks - even an international lyricist.

Senior Marketing Communications Specialist

 

2012 – 2014

MB Financial Bank
Rosemont, IL

Created print and digital communications for bank products and services; weekly articles and daily announcements for company’s intranet; press releases on new hires, promotions and events and other creative projects.


Senior Copywriter  

             2008 – 2009

Hamilton Communications
Chicago, IL

Concepted and wrote marketing pieces, Web copy, and promotions for Baxter, Bard, and other pharma clients.  Proposed a “make your own video adventure” activity for Baxter’s Advate booth at the National Hemophilia Association. The most popular attraction at the conference, it reflected the product’s claim that on Advate people with hemophilia could still enjoy active lives.

Copy Supervisor

               2006 – 2007

UMarketing LLC (previously Lanyap, Inc.)
Lombard, IL

Created a new brand positioning for UMarketing LLC, a newly formed integrated marketing agency specializing in customer-centric strategies. Proposed the company’s new name, concepted all of its business-to-business collateral, co-designed the agency’s Web site, and wrote the site’s original copy content.


Associate Creative Director                                                                                 

               1996 – 1997

Blau/Direct Edge (now part of Euro RSCG)
Chicago, IL 

Created direct response packages for Sears Credit Card, SunTrust Bank, Capital One, and more. Turned a “down-and-dirty” cautionary statement insert for high-risk Sears credit card users into a customer service newsletter on how to use credit wisely. This one-time piece was so well received by Sears customers it became a quarterly enclosure in billing statements for years. 


Education

Copywriting—School of Visual Arts, New York, NY
BA, English—Temple University, Philadelphia, PA

Awards


John Caples International Awards
The Advertising Club of Delaware
First State Awards
Art Directors Club of Philadelphia
National Business Marketing Association



Resume | Client List | Testimonials






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