Wendy Lalli Ltd.: Unlimited Creativity for Communications and Careers
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Web copy, like any other communications format, should always speak in the voice of the organization it represents. Yet, the Internet format seems to call for a more conversational tone than the same company might use in its printed material. I think these samples show that I can handle this challenge well and for a wide range of clients.

Click on images to go to websites.


Mind Source Solutions

Worked directly with the Ryan Roessler, the company’s owner on marketing strategies for both B2C audiences (people with ailments that would benefit from neurofeedback) and the B2B side (other neurofeedback providers). Researched and created three 7,000 word essays on conditions most frequently treated by neurofeedback—ADHD, traumatic brain injury and depression—as well as all other copy content. Currently, ghostwrite a weekly blog from Ryan Roessler.

Entrepreneurial service company Financial business to business services
Bridgeport Academy of Piano Arts

Wrote all the copy and suggested including a real time demonstration of the “product” —musical education and performance.
  Praetorian Advisors

Wrote the "Mission Statement", "Business Philosophy" and "Guiding Principles."
WeLocalize.com Consumer service provider Heavy industry corporation

I was asked to write a mission statement for this innovative translation company that had an agressive yet humorous tone. They liked it so much I ended up doing all their copy content including bios.

TC Boost

Developed appropriate testosterone-loaded voice for this site selling services to professional and amateur athletes.
Carolina Energy Solutions

Prepared business to business copy content to market heavy industry products and services effectively


Print Ads
Direct Response
Public Relations
Articles and video

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