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Direct Response Solicitation Package

Baxter solicitation package page 1

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Client: Baxter
Project: Solicitation Package for CARE insurance
Objective: To enroll people with hemophilia in an auxiliary insurance program to assure that they will still be able to afford treatment even if they exceed the limits of their primary insurance.
Strategy: Explain the function and benefits of the program in an easy-to-understand direct response package.
Results: This program was introduced after I left Hamilton so I never learned how it was received.

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