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Direct Response: Retention Self Mailer

Client: Baxter Year 1 cover

Click for pdf showing the full mailer.

Project: Promotional piece for ADVATE
Objective: To mark the fifth anniversary of ADVATE and by so doing demonstrate that it had already proven itself to be a SAFE treatment for five years compared to a competitive new product due to launch this year.
Strategy: Send a celebratory direct mail piece to remind the audience that ADVATE allows patients with Hemophilia to enjoy a normal life from birth.

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