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Direct Response Customer Service Campaign

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Client: The Derson Group
Objective: To remind target audience that Derson was a creative and customer service-driven outplacement company.
Strategy: Send periodic direct mail pieces designed to celebrate Dersonís relationship (or potential relationship) with corporate HR managers. Observing these particular holidays also allowed us to: (1) connect with the strong feeling of patriotism experienced after 9/11 and (2) avoid going head-to-head with mailings from other vendors during the more usual observances for Halloween, Christmas, etc.
Results: All of these mailings – Memorial Day, Fourth of July, Labor Day and Presidents’ Day – received a great deal of favorable notice and acknowledgement. Many clients told us they kept the pieces out on their bulletin boards or desks, keeping the Derson Group at the top of their mind throughout the year.


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