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Wendy LALLI
Senior Copywriter/Marketing Strategist

(708) 689-8868 (evenings) 
(708) 220-6748 (cell) 
wendylalli.com
wrlalli@gmail.com

Summary

Award-winning writer skilled in creating innovative integrated print, broadcast, PR and digital marketing campaigns — for consumer and business-to-business products and services. Worked on national accounts for major ad agencies in New York, Philadelphia, and Chicago. Has run her own company, Wendy Lalli, Ltd. since 1997, serving corporations, entrepreneurial businesses and ad agencies. Strong experience with financial, professional services and healthcare clients. Expert in the creating SEO-rich copy content, social media campaigns, email marketing strategies and corporate blogs as well as traditional print ads, collateral and direct response mailings.


Recent Work History

Principal, Wendy Lalli, Ltd. 1997 – Present

Develops print and digital marketing campaigns as well as social media and internal communications for clients in a wide range of industries including finance, education, health care, professional services and more.

Relevant Skill Sets:

  • Developing marketing strategies and materials 
    From creating a brand tagline and visual theme to laying out and writing an annual report and everything in between - trade show displays, brochures, direct response campaigns and videos.

  • Utilizing Digital Communications
    Whatever your needs - copy content, landing pages, social media, blogs and email marketing - I can and have done it all including incorporating the maximum SEO language in bare minimum copy blocks.
  • Writing articles and blogs
    My hard copy experience ranges from 20 articles for the Chicago Tribune and bi-monthly articles for the Chicago Sun Times to features in trade journals and chapters in college text books on marketing. Online samples include LinkedIn posts, ghostwritten blogs, newsletter articles, product case histories and more.
  • Creating copy content for Business Sites 
    I’ve written copy content for all types of businesses including healthcare practices, industrial manufacturers, professional services, banks - even an international lyricist.

Relevant examples below:

  • Bluewater Studio – Collaborated with managing partners to launch a new creative division of Bluewater, a major provider of audio and video technology for events and entertainment. Developed all the copy content for new subsidiary’s site and created an email campaign and press releases to introduce the new division to current and prospective Bluewater clients.

  • National Neurofeedback Network (NNN) – Developed multi-media marketing strategy for this informational website listing service serving neurofeedback specialists and patients with brain-related ailments. Researched and wrote 21,000 words of original copy content on ADHD, depression and traumatic brain injury. Also ghostwrites monthly blogs on topics of interest to patients and healthcare professionals.
  • Wm. Wrigley Jr. and Company
    Interviewed C-level executives at the company for a series of articles on “Living Our Values” for the company’s intranet newsletter. These pieces were later used in Wrigley’s successful application to the list of Fortune Magazine’s “Best Companies to Work For.”
Senior Writer/Strategist 2012 Present

Crux Creative – Milwaukee, WI  
Partners with agency’s owner to develop branding strategies and create websites, social media campaigns, print collateral and more for agency clients. Relevant examples below:

  • Logic Exhibit System – Developed new branding concept and multimedia communications campaign for this established Canadian company seeking to introduce their innovative exhibit system to the US market. Created tagline, copy content, blogs, social media posts and a brochure to communicate the company’s mission as well as the value of its product line.
  • EALgreen Led the efforts of this 501(c) (3) nonprofit organization to reposition itself as a way for corporate donors to support a greener economy while providing college scholarships. Proposed and created new communication channels between college partners, donors and students including newsletters, blogs, social media campaigns, impact reports, video scripts and more.
  • OFFPRICE Show – Revised the branding of this discount retail organization, enabling them to compete more successfully with rival upscale operations. Created the concept, tagline and copy for the “Insider’s Secret to Retail Success,” used in all of the company’s marketing.

Senior Marketing Communications Specialist 2012 2014
MB Financial Bank
Rosemont, IL

Created print and digital communications for bank products and services; weekly articles and daily announcements for company’s intranet; press releases on new hires, promotions and events and other creative projects.


Senior Copywriter 2008 2009
Hamilton Communications
Chicago, IL

Concepted and wrote marketing pieces, Web copy, and promotions for Baxter, Bard, and other pharma clients.  Proposed a “make your own video adventure” activity for Baxter’s Advate booth at the National Hemophilia Association. The most popular attraction at the conference, it reflected the product’s claim that on Advate people with hemophilia could still enjoy active lives.


Copy Supervisor 2006 2007
UMarketing LLC (previously Lanyap, Inc.)
Lombard, IL

Created a new brand positioning for UMarketing LLC, a newly formed integrated marketing agency specializing in customer-centric strategies. Proposed the company’s new name, concepted all of its business-to-business collateral, co-designed the agency’s Web site, and wrote the site’s original copy content.

Associate Creative Director 1996 – 1997
Blau/Direct Edge (now part of Euro RSCG)
Chicago, IL 

Created direct response packages for Sears Credit Card, SunTrust Bank, Capital One, and more. Turned a “down-and-dirty” cautionary statement insert for high-risk Sears credit card users into a customer service newsletter on how to use credit wisely. This one-time piece was so well received by Sears customers it became a quarterly enclosure in billing statements for years. 


Education

Copywriting—School of Visual Arts, New York, NY
BA, English—Temple University, Philadelphia, PA


Awards


John Caples International Awards
The Advertising Club of Delaware
First State Awards
Art Directors Club of Philadelphia
National Business Marketing Association





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